01 / CONFIGURE THE PLATFORM
Every system ready before launch.
Before launch, FIELD configures the development website, CRM, attribution tracking, buyer pipelines, agent routing and client dashboard as one connected operating platform.
Cape Town, ZA
From concept to close.
One system for every deal.
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DevelopmentSalesInfrastructure.
Field is a digital sales platform for property developments — built to take a project from empty lot to sold-out launch. We handle the full pipeline: the website and inventory system, CRM and automation, lead capture and campaign infrastructure, and the reporting that shows exactly what's working. Every engagement runs on the same four-stage rhythm — build, launch, traffic, convert — so developers get a predictable path from signature to sales, with full visibility at every step.
Field owns the development sales process end to end — so developers can focus on outcomes and act on what the data shows.
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One connected stack
Creative · Digital · Sales
Creativity That Converts.Infrastructure That Scales.Agents That Close.
Three capabilities. One platform. Configured before launch, running in real time, accountable to every outcome.
- 01
Creative
Campaigns and brand systems that turn attention into demand.
- 02
Digital
Infrastructure that captures, routes, and reports every lead.
- 03
Sales
Agents on the ground closing with full context — nothing lost.
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02 / GENERATE DEMAND
Demand begins to move.
FIELD creates campaign assets and manages acquisition across Meta, Google, LinkedIn, Property24 and direct channels. Every enquiry enters the platform with its source and campaign context intact.
03 / RUN THE SALES OPERATION
FIELD owns the sales process.
FIELD’s own sales agents manage every buyer from first contact through qualification, follow-up, reservation and completed sale, all within one connected commercial process.
04 / COMPLETE VISIBILITY
See every part of the operation.
Campaign activity, attribution, enquiries, agent performance, conversion rates, reservations and completed sales feed directly into the developer’s custom live dashboard.
05 / SCALE
One platform. Every development.
FIELD can configure and operate additional developments without rebuilding the underlying system. Each development retains isolated data, users, agents, campaigns and reporting.
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01 / CONFIGURE THE PLATFORM
Every system ready before launch.
Before launch, FIELD configures the development website, CRM, attribution tracking, buyer pipelines, agent routing and client dashboard as one connected operating platform.
02 / GENERATE DEMAND
Demand begins to move.
FIELD creates campaign assets and manages acquisition across Meta, Google, LinkedIn, Property24 and direct channels. Every enquiry enters the platform with its source and campaign context intact.
03 / RUN THE SALES OPERATION
FIELD owns the sales process.
FIELD’s own sales agents manage every buyer from first contact through qualification, follow-up, reservation and completed sale, all within one connected commercial process.
04 / COMPLETE VISIBILITY
See every part of the operation.
Campaign activity, attribution, enquiries, agent performance, conversion rates, reservations and completed sales feed directly into the developer’s custom live dashboard.
05 / SCALE
One platform. Every development.
FIELD can configure and operate additional developments without rebuilding the underlying system. Each development retains isolated data, users, agents, campaigns and reporting.
Who it's forFive audiences
Built for People WhoLaunch and Sell Developments.
From developers and sales teams to boutique agencies — Field runs the full development sales operation as one connected system.
- 01
Property Developers
A complete sales system, not another tool.
- 02
Development Sales Teams
One routed pipeline with full follow-up visibility.
- 03
Boutique Real Estate Agencies
Premium campaigns without stitching a dozen tools.
- 04
Investor-Backed Developments
Clear, attributable reporting for every stakeholder.
- 05
Property Marketing Teams
Ad spend connected directly to leads and outcomes.
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06 · ContactCampaign to close
Ready tolaunch?
Book a walkthrough and see how FIELD runs your sales from campaign to close.
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